About Us

Our mission...

We aim to provide the highest quality UV-protective products which are also comfortable, safe, stylish and affordable.

It is our passion and desire to heighten awareness of sun safety for children, share the safest and most effective sun-safe products, and in the process, help raise generations of sun-savvy families!

How it all started...

babyballAs parents to two very active young children, we simply adore lazy days by the pool and beach, when we can just kick back and let the little ones have their fun in the sun! Yet, constantly at the back of our minds, we worry whether we have overexposed their tender skin and eyes to the harmful effects of the sun.

I recall having had more than a few bad sunburns during my younger days as a fair-skinned swimmer, constantly clocking 4 to 6 hours each week at the pool, under the scorching Singapore sun, no less! Back then, I wore my sunburns proudly, as a badge of athleticism... Today, I know much better than to be proud to sport a sunburn! Did you know that just one blistering sunburn in childhood or adolescence more than doubles a person's chances of developing melanoma later in life1

In my quest to find the best sun-protective accessories and swimwear (that are uber stylish to boot!) for my children, the idea for Baby Beachbums as a one-stop children's sun safety and swim shop was born. We hope you enjoy the products we have chosen, and don't forget to sign up for our newsletter so we can keep you in the loop on our exciting promotions and new arrivals.

Thank you for choosing Baby Beachbums!

~ Karen


1 http://www.skincancer.org/prevention/sunburn